Learning from my mistakes over many years of trial & error, I have discovered
that acquiring followers is even more important than I originally thought. Especially if you are going to create an
audience with very high conversion rates! A very important tool for you to
start utilizing immediately is Automation software. (often called an Auto-Responder). There are several on the market to choose from. The one I personally use is AWeber which has been Fantastic! Click on the link if you'd like to sign up for FREE : AWeber.com
Perhaps more important, is that you need to know how to present the right content that
drives Traffic into your offers first. These are the 8 Basic Principles that
I’ve found work best for me.
After working my way through the maze of making money online, my experience
has shown that there are 8 Basic Principles
for building a giant social media audience. I soon realized there are various
strategies that will work to accomplish this, but the foundation is always the
same. Some advice, especially if you’re new, is to follow someone else’s proven
model to get up and running. Eventually you’ll need to develop your own content,
traffic strategies, and draw from your own creativity, but following a proven
template is the best way to get started.
8 Basic Principles
1. Create Professional Profiles - Profiles should highlight who you
are, in order to help build trust and rapport with your audience.
2. Identify a Common Need – directly related to your niche, ie weight
loss, self-improvement, fashion, etc
3. Provide a Proven Solution to fulfill that need. – ie the products
and/or services you are providing.
4. Create Interest - Build the Buzz by invoking curiosity from your audience
about the Solution you're providing.
5. Share Quality Content – You can initially use content from other
experts (as long as you make sure to give them credit and adhere to the rules
about plagiarism) to gain recognition and begin to build your Brand reputation.
6. Publish only Useful Content – remember you are building Credibility
here, so you want to make sure the content is applicable.
7. Consistency – post at regular intervals to keep your audience engaged.
Using Automation Software to schedule your posts in advance will
help tremendously with the time management involved with this. AWeber.com
8. Timing and Geo Location – The “When” and the “Where”. This is a
matter of the Demographics of your specific Target Audience. Again, Automation
Software will be of great assistance to you here, as well. AWeber.com
By strategically combining these 8 Basic Principles, you’ll build a strong foundation and watch your audience base increase fast! Statistics
show that by using these 8 Basic Principles together, you can increase
your audience growth by about 88% and increase audience participation and
engagement by about 80% in as quickly as 7 days, in most cases, if it’s done
correctly! By increasing your audience size, you will be increasing your click
through rates, and ultimately increasing conversion rates. And that’s what it’s
all about! It’s a numbers game.
Increased Audience = Increased Conversions = Increased
Revenue!
Let’s go more in depth on the
8 Basic Principles
1. Create Professional Profiles and build Trust
and Rapport
Take your time and make each profile as clean and professional as possible.
If you claim to be an "expert", your audience is going to want you to
prove it. This is true, no matter what social media site you are concentrating
your Ads out to; ie Facebook, Twitter, TikTok, Instagram, YouTube, Quora, etc.
Your audience will want to interact with you based on the appearance of your
profile(s) presenting you as Credible Source.
2. Identify the Common Need – this is
your niche, ie Weight Loss, Self-Improvement, Fashion, etc
Many beginners make the same mistakes here. They bounce around between niches and promote affiliate offers simply because they pay the most. There is an art to running
successful online ad campaigns. Blindly leaping into the most lucrative
affiliate deals just to make money will have you chasing your tail. Rather, focus on a specific need, openly
discussing that need with your audience, and then provide solutions that will
arouse the interest of your target audience. Your audience engagement is essential
to creating sales and hence generating revenue, so press the pain points of the
established common need in your content
3. Provide a Proven Solution – this is
your affiliate product offer(s)
This is where it starts to really get exciting! Be sure that you are
offering the right affiliate deals as the solutions that will solve the problem
and satisfy the common need. You should spend a little time researching the
products and/or services you’re offering to make sure they are quality
reputable affiliate offers. I recommend that you offer product solutions that
either you use yourself or that you wouldn’t hesitate to recommend to your own
family and friends. If you want to gain followers, and build your Traffic
Funnels, you have to give them a reason to first off stick around and then to
keep coming back. It’s all about building trust and rapport so your target
audience feels comfortable to buy from you, so make sure the solution products
you offer are quality. Word will travel extremely fast about you across social
media sites if not.
4. Create Interest
You want your Ads to be riveting and eye catching, and you want to create the
“Buzz” for your solutions, so you’ll want to tap into making creative designs. There
are image and video content editing software tools out there that will be very
beneficial to you. One of the tools I use is a site called Canva. For
me, it’s been the perfect tool for creating interesting presentations from
images to banner ads to videos and even YouTube Shorts! The key is to use your
creativity to create interest in your solution. You have to create a level
curiosity that will stop people from just scrolling right past your Ads.
5. Share Quality Content
As mentioned above, you can initially use content from other experts to gain
recognition and begin to build your Brand reputation. I can’t stress enough, that
you’ll have to make sure to give the actual writer credit and adhere to the
rules about plagiarism, or else you run the risk of having your ads pulled
down, or even blocked and banned from sites. Eventually you’ll want to create
your own content, but initially sharing content from already well-established and
well-known experts is a great way to gain followers fast!
6. Publish only Useful Content
You want to provide content that is based on your specialized research and the
commonly identified needs within your specific niche. While we all like funny
cat memes and pictures of each other’s lunch, this type of content won’t spur
conversion to buy your product. You want to only publish content that is
relevant to the topic. Make sure the presentation is interesting, as
well. Again, you want your ads to catch people’s eye and cause them to stop
scrolling past. Relevant Quality Content will have your visitors
actually reading and engaging with your ad posts. If they feel they’ve received
good value from you, they will keep coming back, so give them a reason to do
just that.
7. Consistency
When you create multiple ad campaigns, and manage multiple social media
pages, profiles, blogs, groups, spaces, and communities, it can become very
time consuming and even overwhelming to make all the efforts necessary to
maintain consistency. Of course, it is hugely important to stay on top of this
process, so I find that automation software is a must. Balance out your time, so you can focus
on the income-producing tasks by scheduling a good mix of future planned posts
on all your major social networks. As previously mentioned, I have had great success with AWeber and they allow users to come in initially for FREE!
8. Timing and Geo Location - the "When" and the "Where"
You want to pay attention to your own Geo Location and even more
importantly, to the Geo Location of your target audience. Once again, AWeber will help you tremendously with this! Select times and
places (be aware of time zones) so that your scheduled ad posts reach the
optimum target audience at the times when THEY will be most likely to engage.
Timing and Placement are paramount. If you’re scheduling to post ad campaigns
while your target audience is sleeping, then you’re wasting your time, effort,
and energy, not to mention wasting whatever money you’ve invested if you’re
utilizing paid traffic.
Geo Location is also important for building affordability. Social Media
sites will charge different amounts for the same ad run in different areas.
Know your numbers and be aware of your cost-per-clicks so you can successfully
increase your earnings-per-click.
Geo Location is also very important in choosing which offers to present to
your buying audience. For instance, you cannot promote a high-ticket affiliate
program in a Geo Location where the cost of the product or service exceeds the
average income of that particular location. You want to present offers that
your target audience can afford to buy.
So, there’s a little bit of work to do on your part, but well worth it
toward the desired end result – Converting Traffic to Sales! Follow these 8
Basic Principles and people will start liking, commenting, and even sharing
your ad campaign posts and videos. What happens next is the most exciting part! As
you watch your audience size increase, you’re going to start watching your sales
increase proportionately with your audience! And that means more money coming
into you! Follow these 8 Basic Principles and watch your revenue start
to soar!
I hope these simple tips have helped you to be more successful with your online business. Feel free to leave us a comment if this has helped or even if you have other topics that you’d like for us to write about.
Wishing you all the very best of success!
